Artificial Intelligence’s Role in Business Growth


There is more to artificial intelligence today than meets the eye. Whenever “artificial intelligence” is mentioned, it’s safe to bet that one of the first things that come to mind are stuff in Hollywood films, computing, and gaming. The thing with this innovation is that it actually is an effective and feasible tool in helping you grow your business. And as every method is discussed in this article, you then will realize that you should have been utilizing AI earlier. Read more on Augmented Reality

1 – Digital Advertising

It’s no secret that businesses, whether big or small, spend a considerable amount of effort and money to make advertisements to promote their brand. If you don’t know it yet, digital advertising with the aid of AI will finally take the heavy weight off your shoulders. The fact is you conveniently can hire and pay for the services of an artificial intelligence expert and let this individual use his magic to do a digital transformation of your brand. Well, with AI and digital transformation, you will be amazed at the remarkable increase in your sales leads, along with the convenience it brings to your marketing team.

2 – Customer Service

Being a business owner or manager for a long time now, you can attest to the fact that of the many areas in business operation, it is in customer service that new strategies and methods for efficiency are lacking. With artificial intelligence’s help, you have the best opportunity to integrate the concept of personalization, or simply put, incorporate personalized experiences for clients as a standard in your overall or entire marketing strategy. For instance, it may be impossible to dedicate one personal assistant to each client of your company, particularly in purchase assistance or addressing complaints; but that could change if you can use AI personal assistants or at least chatbots that serve as replacements for actual humans in customer service.

Search Engine Optimization Campaign

Arguably the biggest contribution of artificial intelligence in search engine optimization is the convenience of voice search. Although you might not be totally focused on them, but the thing is your life is a lot easier because of AI’s voice search innovation. Think of names like Alexa, Cortana, and Siri. Those names make life convenient for many people but they wouldn’t be here without artificial intelligence. As for your business, AI is a great tool for content marketing. No, we’re not talking about content spinning or mass page building. You must understand that AI as used in content marketing isn’t really about creating thousands of articles in one click. Instead, it helps you in making a more efficient customized news feed and using predictive intelligence.

Finally, if you are worried about how to integrate and take advantage of AI to help you grow your business, considering the fact that you have no knowledge of it, then there’s actually no need to be concerned should you decide to hire an artificial intelligence expert.